Washington Township School District Joins Consortium
for State-Approved School Bus Advertising Program

WASHINGTON TOWNSHIP – The Washington Township Board of Education has approved the District’s alliance with a consortium of school districts, organized by the Education Information and Resource Center (EIRC), seeking to generate revenue through the recently approved sale of school bus advertising. The EIRC will be responsible for soliciting and creating school bus advertisements through SchoolBusAds.org. The ads are projected to generate anywhere from $500 to $2,000 annually per bus, with the consortia members receiving 50 percent of the monies generated.

Sixty four buses (54-person capacity), two short buses and eight vans currently comprise the Washington Township transportation fleet.  The EIRC currently works with 500 New Jersey school districts and will be seeking agreements with major corporations throughout the state to bolster its school bus advertising program. 

Under the guidelines, advertisers can agree to place an approved ad (measuring 18 inches high by six feet long) for a minimum six-month contract on a minimum of five buses for a cost beginning at $180 per month.  The ads are created from 3M wrap materials and adhered to the buses according to Department of Transportation specifications (three inches from any reflectors or bus lettering and not over any long black bars that help to identify the vehicle as a school bus).

“Our Board of Education is pleased to join this consortium and potentially reap the financial benefits of this alignment,” Superintendent of Schools Bob Goldschmidt said.  “In fiscally challenging times, school bus advertising has been identified as a potential revenue stream and endorsed by state legislators as a way to offset operating costs.  We welcome any and all comers who are in compliance with the state guidelines and are interested in promoting their businesses in the Washington Township community.”

Advertisements displayed under the terms of the agreement with the EIRC will follow strict guidelines and regulations.  Advertisers will not be permitted to place advertising content which, among other violations: violates any rights of any person, firm or corporation; advertises any habit-forming drugs, tobacco products, firearms or firearm ammunitions; advertises beer or liquor products; or promotes or depicts violence or anti-social behavior.  Ads that are political, religious or sexual in nature will be prohibited.

The EIRC is a non-profit state agency that offers innovative programs and educational services to school districts in New Jersey.

The EIRC’s SchoolBusAds.org site estimates that one school bus ad on one bus will travel an average of 60 miles per day and is capable of more than 10,000 impressions per day.  Advertisers who wish to pursue this opportunity are invited to contact sales@schoolbusads.org.

— WTPS —

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