• PRINCIPLES OF MARKETING

  • Course Description 
    This course provides a detailed introduction to Marketing and prepares students to meet the challenge of the modern-day marketplace. Emphasis is placed on the development of attitudes, skills, understandings related to marketing, merchandising, and management. Students learn how the “Four P’s of Marketing” affect consumer decisions; how product promotion affects buying habits; and how pricing affects buying decisions.  The complete retail process including sales, pricing, communicating, displaying, and advertising will be assimilated into the course. This course teaches students logically and systematically about the world of marketing while motivating them to develop the necessary skills to enter the field of sales and marketing and to move ahead in it. Students will also have the opportunity to participate in DECA and FBLA activities. Marketing is one of the major underpinnings of our society today, all students should study this area and its impact on both the American economic system as well as on the global economy. The study of marketing can provide the springboard for challenging and lucrative careers.
  •  PowerPoints and Assignments